If we were all rational, there would be no small businesses, there would be no exploration, there would be very little innovation and there would be … - Simon Sinek

The ability to win hearts before minds is not easy. It's a delicate balance of art and science—another coincidental grammatical construction.

You can't laugh and be afraid at the same time," he said. And he'd be right. Laughing actually releases endorphins. They are released to mask the pain we're causing to ourselves as our organs are being convulsed.

A company is a culture. A group of people brought together around a common set of values and beliefs. It’s not products or services that bind a company together. It’s not size and might that make a company strong, it’s the culture — the strong sense of beliefs and values that everyone, from the CEO to the receptionist, all share. So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.