No pitch or message is going to get to the logic center of … - Oren Klaff

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No pitch or message is going to get to the logic center of the other person’s brain without passing through the survival filters of the crocodile brain system first. And because of the way we evolved, those filters make pitching anything extremely difficult.

Oren Klaff

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Dopamine is the neurotransmitter of desire. Norepinephrine is the neurotransmitter of tension. Together they add up to attention.

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When you are reacting to the other person, that person owns the frame. When the other person is reacting to what you do and say, you own the frame.

No pitch or message is going to get to the logic center of the other person’s brain without passing through the survival filters of the crocodile bra… - Oren Klaff

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