No pitch or message is going to get to the logic center of … - Oren Klaff

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No pitch or message is going to get to the logic center of the other person’s brain without passing through the survival filters of the crocodile brain system first. And because of the way we evolved, those filters make pitching anything extremely difficult.

Oren Klaff

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Verified in 1 source Sign up to see the complete provenance

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Originators like Oren Klaff:

Dan S. Kennedy Robert B. Cialdini Josh Kaufman Keith Ferrazzi Scott Adams

Additional quotes by Oren Klaff

you only have five minutes before your pitch wanders into a mental no-man’s land.

If you have to explain your authority, power, position, leverage, and advantage, you do not hold the stronger frame.

I can wait 15 minutes, but then I have to leave.” That’s enough to get the message through.

No pitch or message is going to get to the logic center of the other person’s brain without passing through the survival filters of the crocodile bra… - Oren Klaff

Additional quotes by Oren Klaff