nuestra conducta se ve condicionada por las suposiciones que hacemos o lo que percibimos como cierto. - Simon Sinek

But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives.

When you are with Marines gathering to eat, you will notice that the most junior are served first and the most senior are served last. When you witness this act, you will also note that no order is given. Marines just do it.

set out to change the conditions in which their employees operate. To create cultures that inspire people to give all they have to give simply because they love where they work.