Useful rule of thumb for solving problems: Assume the problem is a side problem. The main problem is how you're viewing the problem. If you solve the… - George Mack

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Useful rule of thumb for solving problems: Assume the problem is a side problem. The main problem is how you're viewing the problem. If you solve the main problem, the solution for the side problem often reveals itself.

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About George Mack

George Mack is a British writer, advertising strategist, and entrepreneur renowned for viral essays and X threads on mental models, marketing psychology, and high agency—a proactive mindset of clear thinking, action bias, and shaping reality.

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3-factor authenticator for decisions: 1). Luck razor - What do I think will produce the most luck in the future 2). Story razor - What do I think will make for the best story 5 years from now? 3). Alive razor - What makes me feel the most alive behind the eyes? If all 3, go.

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