When most people decide they want to start a business, their first intuition is to learn more — read a book, take a course, seek out advice — and the… - Noah Kagan

Overthinking seems like the “smart” way to launch, but it’s far less effective. Super-successful people do the opposite — they take action first, get real feedback, and learn from that, which is a million times more valuable than any book or course. And quicker! Most people: Overthink first, act later. Every successful entrepreneur: Act first, figure it out later.

To come up with your unique viewpoint, ask yourself a few questions: What is something everyone thinks is true — but you think is wrong? What is something nobody in your target market is talking about — but should be? What are the biggest mistakes people in your market are making — but are totally blind to? Ultimately, your audience wants to learn something from you that’s relevant, useful, and surprising. And they want to do that by going on a journey with you.

PRO TIP: Presenting your offer as a comparison can make it easier for your customer to understand. “We are like X but Y.” For example, we are like your competitor but twice as cheap. Research shows we better understand the world when something is presented as a contrast with something else.