When most people decide they want to start a business, their first intuition is to learn more — read a book, take a course, seek out advice — and the… - Noah Kagan

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When most people decide they want to start a business, their first intuition is to learn more — read a book, take a course, seek out advice — and then take action after having carefully considered all the facts. After all, there are a ton of top-rated MBA programs, $10 Udemy courses, free YouTube videos, and entrepreneurship how-to books — so why wouldn’t you learn all you could? That’s got to be a whole lot safer, and it probably makes you a lot less likely to fail, right? Wrong. Overthinking seems like the “smart” way to launch, but it’s far less effective. Super-successful people do the opposite — they take action first, get real feedback, and learn from that, which is a million times more valuable than any book or course. And quicker!

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Additional quotes by Noah Kagan

The whole group was derailed by the same two fears: FEAR OF STARTING. At some point people are told entrepreneurship is a huge risk, and you believed it. You figured more preparation, more planning, and more talking to friends would help you overcome your insecurities. But that inaction only breeds more doubt and fear. In actuality, the best way to learn what we need to know — and become who we want to be — is by just getting started. Small EXPERIMENTS, repeated over time, are the recipe for transformation in business, and life. FEAR OF ASKING. Soon after starting, the fear of rejection emerges. You have some impressive skills, an amazing product, every advantage in the world, and you’ll never sell a thing if you can’t face another person and ask for what you want. Whether you want them to buy what you’re selling or help in another way, you have to be able to ask in order to get. Once you reframe rejection as something desirable, the act of asking becomes a power all its own.

The goal here is to document what YOU do, not what you think everyone else should do. When you position yourself as someone who is on a journey and document your process and your progress, you become relatable, and that is what audiences long for. Some of my most popular videos feature me failing, often. It’s fascinating that people want to see what’s really going on, not the highlight reel we think they want.

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