the “planning fallacy.”6 This term, coined by Daniel Kahneman in 1979, refers to people’s tendency to underestimate how long a task will take, even w… - Greg McKeown
" "the “planning fallacy.”6 This term, coined by Daniel Kahneman in 1979, refers to people’s tendency to underestimate how long a task will take, even when they have actually done the task before
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About Greg McKeown
Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.
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There is a huge body of scientific research to explain the mechanism by which routine enables difficult things to become easy. One simplified explanation is that as we repeatedly do a certain task the neurons, or nerve cells, make new connections through communication gateways called “synapses.” With repetition, the connections strengthen and it becomes easier for the brain to activate them.
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