People do not buy things for what they are; they buy things for what they do. - Dan S. Kennedy

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People do not buy things for what they are; they buy things for what they do.

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Additional quotes by Dan S. Kennedy

There is a link between respect for others’ time and respect for others’ opinions, property, rights, other kinds of agreements, and contracts. A person reveals a great deal about himself by his punctuality or lack of punctuality. So, as a general rule of thumb, I use this as a means of determining whether or not I want to do business with someone, and when I violate this, as I occasionally foolishly do, I always get burned.

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