If anyone has ever sold you anything with a warning to fear the consequences if you don't buy it, they are using a proverbial gun to your head to hel… - Simon Sinek

People and organizations who know their WHY enjoy greater, long-term success, command greater trust and loyalty among employees and customers and are more forward-thinking and innovative than their competition.

When we don't have a sense of belonging, we wear a T-shirt stamped with the company logo to sleep in or while painting the house. When we have a sense of belonging, however, we wear the company schwag in public and with pride.

Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you — not because they have to, not because they are paid to, but because they want to.