You can do homework from now until doomsday, but you will n… - David Ogilvy

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You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Dan S. Kennedy Scott Adams Dave Trott Seth Godin Nassim Nicholas Taleb

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Don't expect your agency to pay for all the dry holes they drill on your behalf.

Great marketing only makes a bad product fail faster.

It pays to boil down your strategy to one simple promise and go the whole hog in delivering that promise.

You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas. - David Ogilvy

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