The patterns he found in the brain consistently predicted w… - Oren Klaff

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The patterns he found in the brain consistently predicted whether test subjects eventually pushed a button with their left or right hand — about seven seconds before they felt they had made a conscious choice to do it.

Oren Klaff

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Dan S. Kennedy Robert B. Cialdini Josh Kaufman Keith Ferrazzi Scott Adams

Additional quotes by Oren Klaff

1. Introduce yourself and the big idea: 5 minutes. 2. Explain the budget and secret sauce: 10 minutes. 3. Offer the deal: 2 minutes. 4. Stack frames for a hot cognition: 3 minutes.

To give a dopamine kick and create desire, offer a reward. To give a norepinephrine kick and create tension, take something away.

The two parts of the attention cocktail are novelty and tension, which in a pitch work together in a feedback loop for about 20 minutes until — no matter what you do or how hard you try — they get out of balance and then stop working altogether.

The patterns he found in the brain consistently predicted whether test subjects eventually pushed a button with their left or right hand — about seve… - Oren Klaff

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