To Inspire People to Do the Things That Inspire Them - Simon Sinek

But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives.

cuando los burócratas procuran sobre todo protegerse a sí mismos, el progreso se ralentiza y toda la organización se vuelve más susceptible a las amenazas y las presiones externas.

No one wakes up in the morning to go to work with the hope that someone will manage us. We wake up in the morning and go to work with the hope that someone will lead us." The