Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them. - Simon Sinek

Not only bad decisions are made on false assumptions. Sometimes when things go right, we think we know why, but do we really? That the result went the way you wanted does not mean you can repeat it over and over.

unless you're an astronaut, it's not the work we do that inspires us either. It's the cause we come to work for. We don't want to come to work to build a wall, we want to come to work to build a cathedral.

Pemimpin hebat ada karena dia mengerti bahwa kepercayaan dari suatu organisasi tidak didapatkan dengan cara mengesankan semua orang, tetapi dari upaya melayani orang-orang yang melayaninya.