The Monopoly Question Are you starting with a big share of a small market? - Peter Thiel

Sequencing markets correctly is underrated, and it takes discipline to expand gradually. The most successful companies make the core progression — to first dominate a specific niche and then scale to adjacent markets — a part of their founding narrative.

it enjoys strong network effects from its content ecosystem: thousands of developers write software for Apple devices because that’s where hundreds of millions of users are, and those users stay on the platform because it’s where the apps are.

There are two kinds of secrets: secrets of nature and secrets about people. Natural secrets exist all around us; to find them, one must study some undiscovered aspect of the physical world. Secrets about people are different: they are things that people don’t know about themselves or things they hide because they don’t want others to know.