Psychographics is the science of perceived marketplace reality. It tells you why your customer buys. - Michael Gerber

And that is the sign of a Mature company. A Mature company is started differently than all the rest. A Mature company is founded on a broader perspective, an entrepreneurial perspective, a more intelligent point of view. About building a business that works not because of you but without you.

Se não estiver disposto a mudar, o seu negócio nunca lhe conseguirá dar o que quer.

How can I systematize my business in such a way that it could be replicated 5,000 times, so the 5,000th unit would run as smoothly as the first? • How can I own my business, and still be free of it? • How can I spend my time doing the work I love to do rather than the work I have to do?