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Try to be likeable but stay true to your self. There will be times when you have to do or say something at the expense of being popular. If you’ve built up enough goodwill, you’ll get away with it. People understand that difficult decisions have to be made and, if you’ve paid enough into your ‘likeability deposit’, they will hate the decision but not the person making it.

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In many ways, likability is a very elaborate lie, a performance, a code of conduct dictating the proper way to be. Characters who don't follow this code become unlikable. Critics who criticize a character's unlikability cannot necessarily be faulted. They are merely expressing a wider cultural malaise with all things unpleasant, all things that dare to breach the norm of social acceptability.

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Well, I think “likability” is an overused word. I don’t watch people ’cause I like them; I watch them because they’re compelling. Sympathetic is a little different … Likable just thins you out. Working to make a character likable is what kills most TV shows.

A truly successful life is one filled with friends so it helps if people like being around you. If you suspect they don’t, have a think about how strongly you exhibit ‘likeable’ qualities such as listening well, being trustworthy, kind, generous, compassionate, fun, positive and unselfish. The good news is that you can learn such qualities even if they don’t come naturally to you.

It's not to pretend you can do everything, but if people like you – in the sense of admiring or having respect for what you are trying to do – then they will understand the odd blemish. If people don't like you, and lack confidence in what you are trying to do, they won't forgive you anything.

Most people see the problem of love primarily as that of being loved , rather than that of loving , of one's capacity to love. Hence the problem to them is how to be loved, how to be lovable. In pursuit of this aim they follow several paths. One, which is especially used by men, is to be successful, to be as powerful and rich as the social margin of one's position permits. Another, used especially by women, is to make oneself attractive, by cultivating one's body, dress, etc. .... Many of the ways to make oneself lovable are the same as those used to make oneself successful, to 'win friends and influence people'. As a matter of fact, what most people in our culture mean by being lovable is essentially a mixture between being popular and having sex appeal.

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if you were to be loved be loveable

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The data show that success and likability are positively correlated for men and negatively correlated for women. Which means that as women get more successful, they are liked less—both by men and by other women. That’s because we want people to conform to our stereotypes.

From an evolutionary standpoint, it is natural to do things that make people like you. It enhances your chances for survival. Yet to be a good CEO, in order to be liked in the long run, you must do many things that will upset people in the short run. Unnatural things.

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