we feel decisions in our body, not our mind. - Oren Klaff

When Jack Welch eventually wrote his biography, it wasn’t called Intense Analysis; it was titled, Straight from the Gut.

Over time, you will begin to notice an increase in the velocity of your work and leisure activities. This is so because strong frames allow you to selectively ignore things that do not move you forward toward your goals, and such a recognition amplifies your focus on the things that do.

setting the frame, telling the story, revealing the intrigue, offering the prize, nailing the hookpoint,