I don’t say that all people have equal talent,” Kennedy told his crowd of supporters. “But what I do say is that everyone should have their chance to… - Howard Schultz

Whenever I see someone carrying a cup of coffee from a Starbucks competitor, whether it’s an independent coffee shop or a fast-food chain, I take their decision not to come to Starbucks personally. I wonder what I, as Starbucks’ chairman and ceo, might have done to keep them away and what I might do to encourage them to come back or to try us for the first time.

At the very heart of being a merchant is a desire to tell a story by making sensory, emotional connections. Once, twice, or 16,000 times.

Whatever you can do, or dream you can, . . . begin it. Boldness has genius, power and magic in it. — GOETHE