Weak leaders are the ones who only extend the benefits of the Circle of Safety to their fellow senior executives and a chosen few others. - Simon Sinek

Empathy would be injected into the company and trust would be the new standard. Preferring to see everyone as human instead of as a factory worker or office employee, Chapman made other changes so that everyone would be treated the same way.

Only when a team member proves uncoachable—is resistant to feedback and takes no responsibility for how they show up at work—should we seriously consider removing them from the team.

The example starts to prove that people don't buy WHAT you do, they buy WHY you do it. It's worth repeating: people don't buy WHAT you do, they buy WHY you do it.