The example starts to prove that people don't buy WHAT you do, they buy WHY you do it. It's worth repeating: people don't buy WHAT you do, they buy W… - Simon Sinek

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Engraved portrait of Simon Sinek, facing right

The example starts to prove that people don't buy WHAT you do, they buy WHY you do it. It's worth repeating: people don't buy WHAT you do, they buy WHY you do it.

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Portrait adapted from Wikimedia Commons, Lance Cpl. Brendan Mullin (Public domain / CC0)

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Birth Name: Simon Oliver Sinek
Alternative Names: Simon O. Sinek

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For the feeling of trust to develop, we have to feel safe expressing ourselves first. We have to feel safe being vulnerable. That’s right, vulnerable.

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