A brand is nothing less than everything everyone thinks of when they see or hear your name. - Keith Ferrazzi

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A brand is nothing less than everything everyone thinks of when they see or hear your name.

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About Keith Ferrazzi

Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?

Biography information from Wikiquote

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among the failed startups, 80 percent never managed to innovate beyond their original vision for their companies. Among the successful startups, however, two-thirds had found success by discarding whatever founding vision had gotten them funded, because trial and error had led them to a new vision of success.

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