The title No Logo is not meant to be read as a literal slogan (as in No More Logos!), or a post-logo logo (there is already a No Logo clothing line, … - Naomi Klein

Because our house is on fire, and this should come as no surprise. Built on false promises, discounted futures, and sacrificial people, it was rigged to blow from the start. It's too late to save all our stuff, but we can still save each other and a great many other species, too. Let's put out the flames and build something different in its place. Something a little less ornate, but with room for all those who need shelter and care. Let's forge a Global Green New Deal-for everyone this time. (from the Introduction)

yes, we need to grow faster and do more. But the weight of the world is not on any one person's shoulders: Not yours. Not Zoe's. Not mine. It rests in the strength of the project of transformation that millions are already a part of. That means we are free to do the kind of work that will sustain us, so that we can all stay in this movement for the long run. Because that's what it will take.

The American Society of Civil Engineers said in 2007 that the U.S. had fallen so far behind in maintaining its public infrastructure -- roads, bridges, schools, dams -- that it would take more than a trillion and half dollars over five years to bring it back up to standard. Instead, these types of expenditures are being cut back. At the same time, public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy to imagine a future in which growing numbers of cities have their frail and long-neglected infrastructures knocked out by disasters and then are left to rot, their core services never repaired or rehabilitated. The well-off, meanwhile, will withdraw into gated communities, their needs met by privatized providers. (p415)