Take as little time as possible in your cold call to ensure that the next time you speak to them it’s in their office, or better yet, over some lingu… - Keith Ferrazzi

A successful brand, then, is the promise and guarantee of a mind-shattering experience each and every time.

More than ever before, zero-sum scenarios where only one party wins often mean, in the long run, that both parties will lose. Win-win has become a necessary reality in a networked world. In a hyper-connected marketplace, cooperation is gaining ground on competition. The game has changed.

That isn’t always enough. I had written a piece for the Wall Street Journal’s weekly column called the Manager’s Journal. The editor liked the piece but kept pushing it back so he could publish other pieces that were timelier. So I began to rewrite the intros to my piece each week to relate to something that was in the news at the time. In short order, the article finally saw the light of day.