There are two ways to grow: by stealing from the competition or by growing the market. The first path is slow and painful and difficult. The second p… - Seth Godin
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There are two ways to grow: by stealing from the competition or by growing the market. The first path is slow and painful and difficult. The second path is where the magic of fast growth kicks in.
If you travel on an airline and they get you there safely, you don’t tell anyone. That’s what’s supposed to happen. What makes it remarkable is if it’s horrible beyond belief or if the service is so unexpected (they were an hour early! they comped my ticket because I was cute! they served flaming crêpes suzette in first class!) that you need to share it.
Marketing is the act of telling stories about the things we make — stories that sell and stories that spread.
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