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Now there are two ways for a man to achieve his destiny, two ways for a human soul to reach its own inner powers, the full expansion of its own god-like genius. The first is that followed by the majority, drifting along like flotsam on the ceaselessly moving ebb and flow of the Ocean of Time; and this is the path of natural evolution, of natural growth. But oh! how slow, how slow, how slow it is! Ages will pass before the expansion of inner faculties and powers reaches even a modicum of a larger greatness.
The other pathway is Initiation. This means a quicker growth, a more rapid evolution, a more speedy emergence from the chrysalis of humanhood into possessing the wings of the spirit - into becoming the bird of eternity, to change the metaphor somewhat. p. 70
The rate of growth depends primarily on three things: the profitability of each customer, the cost of acquiring new customers, and the repeat purchase rate of existing customers. The higher these values are, the faster the company will grow and the more profitable it will be. These are the drivers of the company’s growth model.
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