Are you an envelope entrepreneur or a letter entrepreneur? Someone who's about the container, the business on the outside, or someone who's more foc… - Jason Fried

There's a beauty to imperfection. This is the essence of the Japanese principle of wabi-sabi. Wabi-sabi values character and uniqueness over a shiny facade. It teaches that cracks and scratches in things should be embraced. It's also about simplicity. You strip things down and then use what you have.

When you build a product or service, you make the call on hundreds of tiny decisions each day. If you’re solving someone else’s problem, you’re constantly stabbing in the dark. When you solve your own problem, the light comes on. You know exactly what the right answer is.

We're willing to lose some customers if it means that others love our products intensely. That's our line in the sand.