Goals are fake. Nearly all of them are artificial targets s… - Jason Fried

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Goals are fake. Nearly all of them are artificial targets set for the sake of setting targets. These made-up numbers then function as a source of unnecessary stress until they’re either achieved or abandoned

Jason Fried

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Additional quotes by Jason Fried

If you want to know the truth about what you’ve built, you have to ship it. You can test, you can brainstorm, you can argue, you can survey, but only shipping will tell you whether you’re going to sink or swim.

It’s a lot harder to pull your head up and ask why.

The person with the question needed something and they got it. The person with the answer was doing something else and had to stop. That’s rarely a fair trade.

Goals are fake. Nearly all of them are artificial targets set for the sake of setting targets. These made-up numbers then function as a source of unn… - Jason Fried

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