Lidé nekupují to, co děláte, ale kupují, proč to děláte. - Simon Sinek

When we feel safe among the people with whom we work, the more likely we are to survive and thrive. That's just the way it is.

But no matter how inspiring a dream maybe, a dream that cannot come to life stays a dream.

When we don't have a sense of belonging, we wear a T-shirt stamped with the company logo to sleep in or while painting the house. When we have a sense of belonging, however, we wear the company schwag in public and with pride.