You did it instead because you reordered your loves, and as Augustine says again and again, you become what you love. - David Brooks

Social networking technology allows us to spend our time engaged in a hypercompetitive struggle for attention, for victories in the currency of “likes.” People are given more occasions to be self-promoters, to embrace the characteristics of celebrity, to manage their own image, to Snapchat out their selfies in ways that they hope will impress and please the world. This technology creates a culture in which people turn into little brand managers, using Facebook, Twitter, text messages, and Instagram to create a falsely upbeat, slightly overexuberant, external self that can be famous first in a small sphere and then, with luck, in a large one. The manager of this self measures success by the flow of responses it gets. The social media maven spends his or her time creating a self-caricature, a much happier and more photogenic version of real life. People subtly start comparing themselves to other people’s highlight reels, and of course they feel inferior.

In his book Human Universals, Donald E. Brown lists traits that people in all places share. The list goes on and on. All children fear strangers and prefer sugar solutions to plain water from birth. All humans enjoy stories, myths, and proverbs. In all societies men engage in more group violence and travel farther from home than women. In all societies, husbands are on average older than their wives. People everywhere rank one another according to prestige. People everywhere divide the world between those inside their group and those outside their group. These tendencies are all stored deep below awareness.

A telos crisis is defined by the fact that people in it don’t know what their purpose is. When this happens, they become fragile. Nietzsche says that he who has a “why” to live for can endure any “how.” If you know what your purpose is, you can handle the setbacks. But when you don’t know what your purpose is, any setback can lead to total collapse. As Seamus Heaney put it, “You are neither here nor there, / A hurry through which known and strange things pass.