A non-Essentialist thinks almost everything is essential. An Essentialist thinks almost everything is non-essential. - Greg McKeown

motivation and cooperation deteriorate when there is a lack of purpose.

By applying tougher criteria we can tap into our brain’s sophisticated search engine.8 If we search for “a good opportunity,” then we will find scores of pages for us to think about and work through. Instead, we can conduct an advanced search and ask three questions: “What do I feel deeply inspired by?” and “What am I particularly talented at?” and “What meets a significant need in the world?” Naturally there won’t be as many pages to view, but this is the point of the exercise. We aren

Research has shown that of all forms of human motivation the most effective one is progress. Why? Because a small, concrete win creates momentum and affirms our faith in our further success.