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PRO TIP: Presenting your offer as a comparison can make it easier for your customer to understand. “We are like X but Y.” For example, we are like yo… - Noah Kagan
" "PRO TIP: Presenting your offer as a comparison can make it easier for your customer to understand. “We are like X but Y.” For example, we are like your competitor but twice as cheap. Research shows we better understand the world when something is presented as a contrast with something else.
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That we eventually succeeded is a byproduct of the fact that we just try more things, period. That’s what I call Creator’s Courage. I believe everyone is born with this courage, and for those who have lost it, this book will help you rediscover the ability to come up with ideas (starting) and have the courage to try them out (asking).
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