Customer loyalty doesn't just happen; you have to work on it every day. It isn't only big things; it's a lot of the little things done over and over … - Don Soderquist

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Customer loyalty doesn't just happen; you have to work on it every day. It isn't only big things; it's a lot of the little things done over and over again. Over time, these little things demonstrate to your customers that you really do care about them and are genuinely interested in satisfying them. It is important to understand that you don't do it only to increase sales, you do it because it's the right thing to do.

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About Don Soderquist

Donald G. Soderquist (January 29, 1934 – July 21, 2016) was an American businessman known for his work as chief operating officer and senior vice chairman of Wal-Mart Stores, Inc. “When was the last time you set your mind to wandering beyond today to imagine a brighter tomorrow? Let your mind go, dream a little, and you might just discover that anything is possible.” –Don Soderquist “The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company, Thomas Nelson, April 2005, p. 107.  Quotes from: Don Soderquist “The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company, Thomas Nelson, ISBN 0785261192. (2005) Don Soderquist “Live Learn Lead to Make a Difference, Thomas Nelson, ISBN 1404101497. (2006, 2014)

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If you want to be an effective leader, you need to cultivate one-on-one feedback from trusted individuals throughout your organization, touching all the different levels. Not people who will tell you what you want to hear, but what you need to hear.

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