Focus is subtraction. - Alex Hormozi

The best content to consume to learn entrepreneurship is reality.

You’ll learn more from your first 100 cold calls than you will from reading every sales book in the world.

No offer? No business. No life. Bad offer? Negative profit. No business. Miserable life. Decent offer? No profit. Stagnating business. Stagnating life. Good offer? Some profit. Okay business. Okay life. Grand Slam Offer? Fantastic profit. Insane business. Freedom.

Most people take their personalities off the shelf. They are “stock” images of people. They do it because it’s safe, not because it’s true.