Brainstorm with your leadership team and list what you believe to be the biggest frustrations, fears, and worries for your potential customer when do… - Gino Wickman

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Brainstorm with your leadership team and list what you believe to be the biggest frustrations, fears, and worries for your potential customer when doing business with you. The ideal guarantee is backed up by a tangible penalty if you don’t deliver on it. Your guarantee must drive more business or enable you to close more of what you’re not winning.

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Así como con el panorama a tres años, una vez más, decidan los números. ¿Cuál es tu meta anual de ingresos? ¿Cuál es tu objetivo de ganancias? ¿Cuál es el cuantificable? Este número debiera ser consistente con el cuantificable del panorama a tres años.

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