From now on, everything you do in this book, and after, should be viewed as an experiment. This has been a profound shift for people who worry that “… - Noah Kagan

Find a problem people are having that you can solve. Craft an irresistible solution whose million-dollar-plus potential is backed by simple market research. Spend NO MONEY to quickly validate whether your idea is the real deal (or not) by preselling it before you build it.

The secret to my father’s mastery of selling in a language he barely spoke is one word: chutzpah. It’s the Yiddish word for moxie, nerve, audacity; it’s a determined, give-no-f*cks approach to life. When Israelis say you have chutzpah, they mean you know what you want and go for it. They mean you have endless tenacity. They mean you’ll do what it takes.

Next time you are overthinking and not taking action, tell yourself to prioritize taking action NOW and don’t worry about the HOW. After you do this ONCE, you quickly get momentum and it becomes easier and more natural.