If a gift, favor, or service incorporates all three feature… - Robert B. Cialdini

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If a gift, favor, or service incorporates all three features of meaningfulness, unexpectedness, and customization, it can become a formidable source of change.

Robert B. Cialdini

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Alternative Names: Robert Cialdini • Robert Beno Cialdini

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Malcolm Gladwell Adam Grant Dale Carnegie Daniel Kahneman Nassim Nicholas Taleb

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Cuando la gente actúa al unísono, no solo se ven a sí mismos como más parecidos, sino que después se evalúan unos a otros más positivamente.

Research has shown that we automatically assign to good-looking individuals such favorable traits as talent, kindness, honesty, and intelligence (for a review of this evidence, see Langlois et al., 2000).

You use your cuts to get people to swing attention to the parts of your message you really want them to focus on.

If a gift, favor, or service incorporates all three features of meaningfulness, unexpectedness, and customization, it can become a formidable source … - Robert B. Cialdini

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