I Want It All. And I Want It Delivered. - Dan S. Kennedy

People do not buy things for what they are; they buy things for what they do.

There is a link between respect for others’ time and respect for others’ opinions, property, rights, other kinds of agreements, and contracts. A person reveals a great deal about himself by his punctuality or lack of punctuality. So, as a general rule of thumb, I use this as a means of determining whether or not I want to do business with someone, and when I violate this, as I occasionally foolishly do, I always get burned.

These five applications of Intimidation Technique are part of a broader context I teach as Takeaway Selling. It does what its name suggests: show the prospect something interesting, appealing, or desirable, then snatch it away and have it play hard to get. To extreme, it can actually reverse roles, so the buyer winds up selling the seller on why he should be permitted to buy.