The proper route to an understanding of the world is an examination of our errors about it. - Errol Morris

I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.

With a still photograph you have the illusion of a literal description of what was before the camera, but any narrative accompanying the photograph is a reader’s interpretation.

Photographs attract false beliefs the way flypaper attracts flies.