I found that people typically have the most routines in the morning. This makes morning fertile soil for cultivating new habits. - B.J. Fogg

If you do the Maui Habit and feel that it won’t be a great day, I advise you to still say this phrase. I say it even on mornings when I feel exhausted or overwhelmed or anxious about the day ahead. In that moment, sitting on the edge of my bed, I try to feel optimistic. But if this feels phony, then I adjust the phrase and my intonation as I say, “It’s going to be a great day — somehow.

Their relationship drives our every action and reaction — they are the basic ingredients of human behavior.

When you are designing a new habit, you are really designing for consistency. And for that result, you’ll find that simplicity is the key. Or as I like to teach my students: Simplicity changes behavior.