So yes, you can try what worked for your friend, but don’t beat yourself up if your friend’s answer doesn’t change you in the same way. - B. J. Fogg

information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals. The assumption is this: If we give people the right information, it will change their attitudes, which in turn will change their behaviors. I call this the “Information-Action Fallacy.

We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. Which is exactly what you need to cultivate meaningful long-term change.

No behavior happens without a prompt.