No behavior happens without a prompt. - B. J. Fogg

In Behavior Design we match ourselves with new habits we can do even when we are at our most hurried, unmotivated, and beautifully imperfect. If you can imagine yourself doing the behavior on your hardest day of the week, it’s probably a good match. It’s probably a Golden Behavior.

landscape effectively is one of the biggest challenges in our modern lives. When you set up too many Context Prompts, they can actually have the opposite effect — you become desensitized and fail to heed the prompt. You end up not hearing notification dings and not seeing sticky notes. It’s like living next to train tracks — at first the noise of a train is deafening, then . . . what train?

After you put your feet on the floor in the morning, immediately say this phrase, “It’s going to be a great day.” As you say these seven words, try to feel optimistic and positive.