Today brands are born, not made. A new brand must be capable of generating favorable publicity in the media or it won’t have a chance in the marketpl… - Al Ries

A fad is a wave in the ocean, and a trend is the tide. A fad gets a lot of hype, and a trend gets very little. Like a wave,

And the regulatory agencies are not stingy with their words either. Consider this: The Lord’s Prayer contains 56 words; the Gettysburg Address, 266; the Ten Commandments, 297; the Declaration of Independence, 300; and a recent U.S. government order setting the price of cabbage, 26,911.

Don’t try to trick the prospect. Advertising is not a debate. It’s a seduction.