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practically every individual has some advantage over all others because he possesses unique information of which beneficial use might be made, but of which use can be made only if the decisions depending on it are left to him or are made with his active cooperation.

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When everyone has an advantage, it is no longer an advantage.

When everyone can learn and create anything at the click of a button, your advantage comes from slowing down, focusing on your craft, doing the right things manually, and acquiring knowledge that is so specific to you that nobody can generate it with AI.

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Man derives two capital advantages from the superiority of his intellectual powers. The first is, that, as an individual, he possesses a certain comprehension of mind, whereby he contemplates and enjoys the past and the future, as well as the present. This comprehension is enlarged with the experience of every day; and by this means the happiness of man, as he advances in intellect, is continually less dependent on temporary circumstances and sensations.<p>The next advantage resulting from the same principle, and which is, in many respects, both the cause and effect of the former, is, that the human species itself is capable of a similar and unbounded improvement; whereby mankind in a later age are greatly superior to mankind in a former age, the individuals being taken at the same time of life.

In this chapter Darwin's emphasis on individual advantage has been formalized in terms of game theory. This formulation establishes conditions under which cooperation in biological systems based on reciprocity can evolve even without foresight by the participants.

The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.

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For what is the best choice, for each individual is the highest it is possible for him to achieve.

This privilege, which he alone possesses, of being a sovereign and unique subject amidst a universe of objects, is what he shares with all his fellow-men. In turn an object for others, he is nothing more than an individual in the collectivity on which he depends.

The key is having more information than the other guy – then analysing it right and using it rationally.

For each individual it is a great advantage to retain the rights over the fruits of his labour even though he must put off the enjoyment of them. His personal wealth is thus increased. For that is what wealth is,—command of the right to postponed consumption.

As a rule, he or she who has the most information will have the greatest success in life.

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