Because the work we're doing now is better than the work we were doing six months ago. And the work we'll be doing six months from now will be better… - Simon Sinek

Ada banyak cara memotivasi orang untuk melakukan berbagai hal, tetapi kesetiaan datang dari kemampuan untuk menginspirasi orang. Hanya ketika MENGAPA itu sangat jelas dan ketika orang memercayai apa yang kita percayailah relasi kesetiaan yang sejati dapat tercipta.

TiVo finally shipped in 1999. Mike Ramsay and Jim Barton, two former colleagues who had founded TiVo, were certain the TV-VIEWING public was ready. And they may have been if only TiVo knew how to talk to them.

Indeed, leaping from goal to goal can be fun for a while, but if that's all there is, over time the thrill of each achievement becomes less, well, thrilling.