Indeed, leaping from goal to goal can be fun for a while, but if that's all there is, over time the thrill of each achievement becomes less, well, th… - Simon Sinek

A Just Cause must be: For something — affirmative and optimistic Inclusive — open to all those who would like to contribute Service oriented — for the primary benefit of others Resilient — able to endure political, technological and cultural change Idealistic — big, bold and ultimately unachievable

But few of us have ever heard of Samuel Pierpont Langley.

The example starts to prove that people don't buy WHAT you do, they buy WHY you do it. It's worth repeating: people don't buy WHAT you do, they buy WHY you do it.