Groups create supernatural beings not to explain the universe but to order their societies. - Jonathan Haidt

it would explain why extreme partisans are so stubborn, closed-minded, and committed to beliefs that often seem bizarre or paranoid. Like rats that cannot stop pressing a button, partisans may be simply unable to stop believing weird things. The partisan brain has been reinforced so many times for performing mental contortions that free it from unwanted beliefs. Extreme partisanship may be literally addictive.

If you grow up in a WEIRD society, you become so well educated in the ethic of autonomy that you can detect oppression and inequality even where the apparent victims see nothing wrong.

changing an institution’s environment to increase the sense of control among its workers, students, patients, or other users was one of the most effective possible ways to increase their sense of engagement, energy, and happiness.