Unrealistic budgets and miscalculating costs are the greatest risks to a growing company, especially startups. - Oren Klaff

If you are trying to win your target’s respect, attention, and money, he becomes the prize.

You know what decision you want the buyer to make, but the more you push in that direction, the more they dig in, slow down, and change the agenda. They want to make their own decision on their own timeline. Buyers buy how they want to buy, not how you want to sell.

setting the frame, telling the story, revealing the intrigue, offering the prize, nailing the hookpoint,