Unrealistic budgets and miscalculating costs are the greatest risks to a growing company, especially startups. - Oren Klaff

For [target customers] Who are dissatisfied with [the current offerings in the market]. My idea/product is a [new idea or product category] That provides [key problem/solution features]. Unlike [the competing product].

When you are responding ineffectively to things the other person is saying and doing, that person owns the frame, and you are being frame-controlled.

Your social value is fluid and changes with the environment you are in — or the environment you create. If you wish to elevate your social value in any given situation, you can do so by redirecting people into a domain where you are in charge. This is easier to do than you might think.