My father was a really good craftsman – he was a silversmit… - Jony Ive

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My father was a really good craftsman – he was a silversmith – so I grew up understanding how things were made. That’s something that’s easy to take for granted, but everything that has been made has been thought about, designed, and I think that growing up with an appreciation of the nature of objects was hugely influential to me.

Jony Ive

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About Jony Ive

Sir Jonathan Paul "Jony" Ive KBE, HonFREng, RDI (born February 1967 in Chingford, London), is a British industrial designer and the senior vice president of Industrial design at Apple Inc.. Two-time winner of the Design Museum's inaugural Designer of the Year award (2002, 2003).

Also Known As

Native Name: Jonathan Ive

Alternative Names: Jonathan Paul Ive • Sir Jonathan Paul Ive • Jony iPod

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Rick Rubin Steve Jobs Walter Isaacson William Coperthwaite Howard Schultz

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Very often design is the most immediate way of defining what products become in people's minds.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.

My father was a really good craftsman – he was a silversmith – so I grew up understanding how things were made. That’s something that’s easy to take … - Jony Ive

About Jony Ive

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