10x talent comes when they’re ready, not when you are. - Alex Hormozi

Naval Ravikant: “Desire is a contract you make with yourself to be unhappy until you get what you want.

It’s more efficient to decide something isn’t a priority than it is to automate something that isn’t a priority.

It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash constraint on business growth. In other words, it allows you to sell in a “category of one,” or, to apply another great phrase, to “sell in a vacuum.