For people to be innovative... they don't have to really travel a long way or copy somebody's business idea. It's right there. - Bethlehem Tilahun Alemu

are sharing Ethiopian cultures with the world and finding exciting ways to keep these cultures vibrant and fully relevant.

I like to visualise my goals in my own private space. I try and make it as real as possible so it is almost tangible to me. That gives these goals an immediacy and realness both for me and for my team that allows people to really chase that idea or goal in a visceral way.

I have developed a fine sense of my weaknesses, and I address those by building my team with people who have that strength I may lack. So I flip any weakness I may have and make it a strength … Weakness recognition, and a full embrace of that, is a powerful tool.