I have developed a fine sense of my weaknesses, and I address those by building my team with people who have that strength I may lack. So I flip any … - Bethlehem Tilahun Alemu

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I have developed a fine sense of my weaknesses, and I address those by building my team with people who have that strength I may lack. So I flip any weakness I may have and make it a strength … Weakness recognition, and a full embrace of that, is a powerful tool.

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About Bethlehem Tilahun Alemu

Bethlehem Tilahun Alemu (born 1980) is an Ethiopian businesswoman, founder and executive director of soleRebels, Africa's "fastest growing footwear company". Alemu has received honors and accolades for her business acumen, as well as her efforts to shift the discourse on Africa away from poverty to the continent's entrepreneurial spirit, social capital, and economic potential. Alemu launched "The Republic of Leather", designing sustainable luxury leather goods, and "Garden of Coffee" retail outlets to promote Ethiopian coffees.

Also Known As

Alternative Names: Bethlehem Alemu • Bethlehem Tilahun
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I like to visualise my goals in my own private space. I try and make it as real as possible so it is almost tangible to me. That gives these goals an immediacy and realness both for me and for my team that allows people to really chase that idea or goal in a visceral way.
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